Jeong Mee Yoon is a Korean photographer. She exhibited her famous Pink and Blue Projects at the Paris-Beijing Photo Gallery in Dashanzi this year.
Jeong Mee Yoon relates that the Pink and Blue Projects were initiated by her five-year-old daughter, who loves the colour pink so much that she wanted to wear only pink clothes and play with only pink toys and objects. According to the photographer, this phenomenon is widespread among children of various ethnic groups regardless of their cultural backgrounds. Perhaps it is the influence of pervasive commercial advertisements aimed at little girls and their parents, such as the universally popular Barbie and Hello Kitty merchandise that has developed into a modern trend. Girls train subconsciously and unconsciously to wear the colour pink in order to look feminine.
According to Jeong Mee Yoon Pink was once a colour associated with masculinity, considered to be a watered down red and held the power associated with that colour. In 1914, The Sunday Sentinel, an American newspaper, advised mothers to “use pink for the boy and blue for the girl, if you are a follower of convention.” The change to pink for girls and blue for boys happened in America and elsewhere only after World War II. As modern society entered twentieth century political correctness, the concept of gender equality emerged and, as a result, reversed the perspective on the colours associated with each gender as well as the superficial connections that attached to them. Today, with the effects of advertising on consumer preferences, these colour customs are a worldwide standard.
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