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16 juillet 2008 Graphisme · Photographie

Leo Burnett teint les athlètes chinois de mythologie à l’occasion des Jo de Pékin

Pour la promotion de la marque chinoise Lining, Leo Burnett a mis les grands symboles chinois sur le devant de la scène : le phénix considéré comme le roi des oiseaux et associé au feu, et le lion reconnu pour sa force.

Dommage que l’agence n’ai pas été la première à avoir cette idée, comme le montre l’image ci-dessous tirée de la campagne “Unleash” lancée à Singapour pour Nike.

Agence de publicité : Leo Burnett, Shanghai, China
Directeurs de création : Attlee Ku, Tao Lei
Directeurs artistiques : HuangCheng, Mellow Yu, Liao Yi Yuan, Kevin
Designer : Huang Cheng
Photographe : Heizi
Date de publication : Avril 2008

Tags: Graphisme · Photographie

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